Bloomberg LP

Bloomberg LP

"Bloomberg Vault"
THE CHALLENGE

Create a visually stimulating and informative commercial for one of many innovative financial products that Bloomberg LP offers to its customers.
In other words, make risk management and compliance sexy!

Solution

Nitrous Ltd wrote a script that spoke to the Bloomberg Financial clientele in their language, and simultaneously created a Design treatment which included a mix of live-action elements (shot at various locations by Nitrous Ltd) layered with colorful visual effects, music and Voice Over. The execution was seamless, all while keeping within the Bloomberg brand specs.

THE RESULT