Bodyglide "Ultra Man"

Bodyglide "Ultra Man"

Director:   Jarett Bellucci
Creative Director:   Jarett Bellucci
Editor:       Jarett Bellucci


Agency:        BOLD Worldwide
Production:  BOLD Worldwide
Client: Bodyglide
Product / Project: Real People

Challenge: BodyGlide’s products were being used for many different applications in and outside of the sports world.  We needed to feature the many uses.

Solution: Developed a campaign of video vignettes that feature real BodyGlide users sharing their stories. The campaign showcases a firefighter, mother of twins, dancer, triathlete, marathon runner, and an ultra-marathon runner who survived a heart attack. Each video depicts a different use of the product and highlights the versatility of its uses.