Run For The Rabbit

Run For The Rabbit

Director:      Jarett Bellucci
Creative Director:   Jarett Bellucci
Editor:          Jarett Bellucci

Agency:        BOLD Worldwide
Production:  BOLD Worldwide
Client: Jackrabbit Sports
Product / Project: Run for the Rabbit

6 Month Television Campaign

Challenge: After the unprecedented success of the first JackRabbit Sports campaign, they now wanted to create a new advertising campaign that would connect on a deeper level with the sports and running community. One that would not only expand their brand awareness but also help change lives in the process. This is how the “Run for the Rabbit” ad campaign was born.

Solution: JackRabbit Sports would train 6 runners ending with a 26.2 mile race at the Hamptons Marathon. To make a greater impact, contestants would be raising money for a charity of their choice. This New York Advertising Campaign was a hit within the running and sports communities and developed into a major success for JackRabbit Sports.

The Charities involved with the campaign were: Crohn’s and Colitis Foundation of America, Uniting Against Lung Cancer, Lifebeat Music Fights HIV, Juvenile Diabetes Research Foundation, Teach For America.