THE CHALLENGE
Take an existing multi-episode co-branded show and create a compelling, thought provoking and all-encompassing "case study" video to be submitted for the prestigious Cannes Lions International Festival of Creativity.
Take an existing multi-episode co-branded show and create a compelling, thought provoking and all-encompassing "case study" video to be submitted for the prestigious Cannes Lions International Festival of Creativity.
Nitrous Ltd crafted a story, based on how "Capitales del Futbol" came to fruition, paired with the resulting stats and metrics. Using existing footage from the show, Capitales del Futbol, Nitrous edited an irresistible piece, expanding upon the brand DNA of both ESPN and MasterCard. Nitrous Ltd also designed gorgeous, practically tactile 3D elements to convey the statistical information needed to win this award.